Every customer you have ever invoiced, every quote that went cold, every enquiry that never replied. In a market as small as Cayman, that list is the cheapest revenue you own.
Not a newsletter
Nobody wants a newsletter from a plumber. What works is sequences that fire on behaviour: someone enquires and does not book, someone books, someone buys, someone goes quiet for a year. Each one is a handful of emails written once and run forever.
- Welcome sequence that delivers the promise and asks for the booking
- Nurture for the people who are interested but not ready
- Reminders that lift show rates, the cheapest revenue lift available
- Win-backs that do not pretend you have been in touch
Triggered by what people do
A calendar-based newsletter treats a hot lead and a stranger identically. Behaviour-triggered email does not. Open, click, page view, call, booking and no-show all move a lead into a different conversation.
Lead scoring tells you who to ring today
Every interaction adds points. Opens are worth a little, clicks more, a pricing page view a lot, an inbound call more still. When a lead crosses the threshold, they get tagged as hot and you get an alert. You stop guessing which follow-up is worth your afternoon.
- Scoring rules tuned to your sales cycle
- Automatic hot-lead and priority tagging
- Alerts when a lead goes from warm to worth calling
Written properly, in your voice
These are copywriting deliverables, not template installs. Every email is written for your business, your objections and the way you actually talk. You approve the copy before anything sends.
How it runs
What the build looks like
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Week 1
Audit and map
What lists exist, where they live, and what the buying journey really looks like.
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Week 2
Write the sequences
Full copy for every email, delivered for your review before anything is built.
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Week 3
Build and connect
Automations, tags, triggers and scoring wired into your email platform and your site.
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Week 4
Launch and measure
Go live, watch the first cohort, adjust the emails that underperform.
Included
What every build includes
- List audit and clean-up plan
- Five core sequences written end to end
- Behavioural triggers, tags and segmentation
- Lead scoring rules and hot-lead alerts
- Deliverability setup: authentication, warm-up guidance, list hygiene
- Reporting you can read in ninety seconds
- One round of copy revisions per sequence
- Thirty days of post-launch optimisation
Straight answers
The questions we always get
- What if my list is old and cold?
- Then we re-permission it before we mail it hard. One honest win-back, then we only keep the people who respond. That protects your deliverability and your reputation.
- Which platform do you use?
- Kit, formerly ConvertKit. It is the best fit for behaviour-triggered automation at this size, and you own the account.
- How many emails are we talking about?
- Sixteen emails across five sequences in the standard build. Every one is written for your business rather than adapted from a swipe file.
- Will this annoy my customers?
- Only if the emails are bad. Every sequence has a clear exit, and the copy is written to be worth reading whether or not anyone buys.
Want to know what this would cost you?
Take the free audit, or book fifteen minutes. Either way you leave with a number and a plan.