Most small business websites are brochures with a phone number at the bottom. Yours will be an argument: the right promise above the fold, proof underneath it, and one obvious next step on every screen.
Copy first, always
We write the site before we design it. That order matters more than any framework choice, because a beautiful page saying the wrong thing just loses people faster. You get positioning, headline options and full page copy before a single pixel is placed.
- Positioning session: who this is for and who it is not for
- Full copy for every page, written by a copywriter not a template
- Two rounds of copy revisions before design starts
Built for the phone in a car park
Most of your visitors are on a phone, on mobile data, standing somewhere they would rather not be. The site has to load fast, read cleanly at arm’s length and put the call button where a thumb already is.
- Mobile-first layouts, tested on real devices
- Fast by construction: static rendering, optimised images, no bloated page builders
- Accessible contrast, focus states and semantics throughout
One next step per screen
A page with four competing calls to action has none. Every screen of your site points at one thing: book a call, request a quote, or ring the number. We pick it with you, then we repeat it.
You can see what works
Analytics and conversion tracking go in at launch, not six months later when you start wondering. Form submissions, calls started and booking page views are all instrumented, so the next round of changes is based on the data instead of taste.
How it runs
What the build looks like
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Week 1
Positioning and copy
One 45 minute session, then we write. You review and mark up the draft.
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Week 2
Design
Layouts built around the approved copy. Desktop and mobile, no filler content.
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Week 3
Build and instrument
Development, forms, tracking, speed pass, accessibility pass.
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Week 4
Launch and watch
Go live, then review the first two weeks of real behaviour and adjust.
Included
What every build includes
- Positioning and messaging work before design
- Full copy for up to eight pages
- Custom design, no theme templates
- Fast static build, hosted on your own account
- Lead capture forms wired into your CRM
- Analytics, event tracking and conversion goals
- Technical SEO: metadata, sitemap, schema, OpenGraph
- Two weeks of post-launch tweaks included
Straight answers
The questions we always get
- Do I need to write anything?
- No. You talk, we write. The only thing we need from you is honest answers in one session and a review of the draft.
- What if I already have a site?
- Then we usually start with the copy and structure rather than a rebuild. Sometimes the fix is three pages, not thirty.
- Who hosts it?
- You do, on your own account. You own the domain, the code and the content. No hostage situations.
- What does it cost?
- It depends on page count and what has to connect to what, so we scope it on the call. You get one fixed number before any work starts, and it does not move unless you change the brief.
Want to know what this would cost you?
Take the free audit, or book fifteen minutes. Either way you leave with a number and a plan.